The Scoop on Urgent Health Care

The way we receive health care in the United States is changing at a rapid pace. If you haven’t already noticed, urgent care facilities are popping up all over your town. So what makes urgent care different from your normal doctor’s office? The answer is convenience. No appointment is necessary to see a doctor. Any time you’re feeling ill you can come in and get checked out. These health care facilities offer a wide range of hours to choose from and they are generally open on the weekends. The location of these buildings are not hard to find. They have been placed next to major businesses and roads. The well-rounded Doctors can treat just about everything. For example, there is no need to look up a dermatologist for a skin issue anymore. Most dermatologist are booked ahead for weeks. By the time you get to see your doctor the condition may have gone away or worsened. If you are visiting an urgent care facility you could be treated very quickly.

The recent urgent care sensation is on the rise and will continue to grow in the next few years. Brian Solomon, writer for Forbes, claims that the “$16 billion industry” could follow the “Golden Arches-Style Model.” This could “make M.D.s wielding stethoscopes as accessible as baristas at Starbucks.” What is the “Golden Arches –style model?” You may have guessed it already… the business model that McDonalds and the fast food industry created. The idea is that a big brand could create franchise stores to be put on every street. In the future you could be looking at competing franchises in close quarters. Choosing your doctor’s office could become like choosing between fast food and pharmacies. Right now the largest franchise chain belongs to Humana. They own Concentra Urgent Care which has 330 clinics.

These clinics are great for convenience, but sometimes that doesn’t beat having a reliable family doctor. Depending on the situation, you should choose whether or not to visit an urgent care facility. Time is always a factor in our lives, so changing the way we receive health care can make our lives easier.

By: Peter Amos

Email: pamos1@gulls.salisbury.edu

Follow me on Twitter : @petehimself21

 

Sources:

Solomon, Brian. “Drive-Thru Health Care: How McDonald’s Inspired An Urgent Care Gold Rush.” Forbes. Forbes Magazine, 02 July 2014. Web. 04 July 2014.

Godzilla & Edge of Tomorrow Reviews.

Let me start out by saying I am no movie critic,  I just enjoy watching movies.  I recently watched a couple of the summers hottest movies and I had a little something to say about them.  Just a quick spoiler alert i will not give out the whole plot but will talk about a few interesting parts of it.

The first movie I saw was “Godzilla”.  I was glad to see that the monster resembled more of the classic look rather the completely different looking monster in the last film.  In fact this whole movie had a classic appeal to it. The last film had Godzilla running around terrorizing everything, while this version of Godzilla was a hero.  Brian Cranston had the best role and its one we are all familiar with…the crazy scientist.   It seemed that he was going to be the main character which instead ended up being his son.  Most of the other character lack personalty and seem rather dull.  However the plot and special effects make up for all that and the two hour film is a pretty good one.  One thing I really didn’t like was how dark the film is, there are certainly a few times where you can’t see whats happening.  8.9/10

Judging by the commercials for “Edge of Tomorrow” there were two things I was sure of before seeing the film.  I had no idea what this movie is about and it doesn’t really make sense to me.  I gave it a shot and I must say I am impressed with this film.  The plot is so unique it got me thinking of how did they come up with it?  The movie almost resembles a video game where you battle until you die, then you start over at the last checkpoint.  I thought they did a good job of not making the movie seem to repetitive even though the characters are living the same day over and over. Tom Cruise and Emily Blunt played the parts well.  Both of their roles were believable and it was cool to see the transformation of Tom’s character.  There is plenty of action in this movie, just picture D-day happening on repeat.  The special effects in the movie are awesome and it gives us a look at possible future war technology.  The best way I can describe it is a war film infused with science fiction.   Give this movie a shot!  9/10

Overall I would recommend you check both movies out.

How to Prevent Injury in Exercise Progression

June 26th, 2014

By: Pete Amos, Peninsula Pilates & Wellness

Many of us have encountered injury or pain while adhering to an exercise program.  A key factor in preventing injurys is posture alignment.  During exercise progression it becomes very easy to lose track of posture while you are pushing your body.  Nick Titley, an NPI- certified posture specialist says that “if you begin an exercise routine and have tight shoulder and rotator cuff muscles, you could be causing more harm in the long run if you decide to perform pushups.”  You may change your posture to adjust for the tight shoulders as a result of progressing to fast.  The key is to create an effective system of goals and evaluation.   Always use proper technique and posture.

I recently went through a slight foot injury caused by running on the treadmill.  I tried to push myself everyday and I ended up changing my posture to adjust for progressing too fast.  The pain was enough for me to stop running for two weeks, in the long run I lost all the progression I had made.  Take your time, wear proper equipment, and always watch your posture.

Sources:

Titley, Nick A. “Why Postural Alignment Is Important in Exercise Progression.”Why Postural Alignment Is Important in Exercise Progression. N.p., 6 Mar. 2014. Web. 24 June 2014

YouTube-Personal use and business

By: Pete Amos

 

Overview & Description

 

                YouTube is a social media site where users can view and upload videos.  There are many different ways to use YouTube but perhaps the most popular are for self-promotion and learning tools.  An example for self-promotion would be the NFL draft coming up in a few months.   Players from small schools that normally don’t receive attention can now upload highlight videos of themselves.  The result is coaches are getting to see their game tape where otherwise they might not, the player can now be drafted higher than they normally would.   YouTube can be an effective learning tool that can turn a boring lecture into something fun.  Teachers can use it to help aid a discussion by bringing up YouTube in the classroom.  Teachers are claiming that by using YouTube for projects, “students have repeatedly gone above and beyond the project’s requirements, surpassing all expectations.”  As a result “students are always eager to share their creations with their peer; the presentations typically result in a lively discussion and entertaining class period.”  If you think you a handyman but you always need help fixing things, YouTube can be that guide that helps you accomplish your tasks.  (Ferris)

 

What makes it Unique?

 

“The beauty of a tool like YouTube, in contrast with social networks is that you don’t have to sign up or create a profile to start using it.” (Brown)  Not logging in can save you some time, and the ability to view it on a mobile phone or the internet gives you access everywhere.  Perhaps the best thing about YouTube is the number of users.   They claim to have “More than 1 billion unique users visit YouTube each month” and “100 Hours of video are uploaded to YouTube every minute.” With all the users involved, you should be able to find the video you want to watch without a problem.  Also if you’re a creator of videos you can have you work viewed almost instantaneous and you will be able to monitor effectiveness through the comments left by other users.  YouTube also has some signature qualities that may be lacking on other visual social media sites.  You are allowed to embed links or words into the video itself so you can read along or click to other videos.  YouTube also allows you to share your videos on a number of different social media sites with a click of a button.  Also you can feature YouTube videos on any website.   (YouTube)

 

History

 

YouTube was “created in 2005 by three former emplyees of PayPal, using US$11 millionin venture capital.”  They moved from a place above a pizza shop in California, to a “permanent three story facility in San Bruno.”  YouTube had received enough attention that “the company had been bought by Google, Inc., and now is a division of Google.” Then got involved in the film industry in “2008, YouTube signed a deal with MGM, Lions Gate Entertainment and CBS allowing the companies to post full-length films.”  Today YouTube remains one of the most popular visual social media site in the world. (Ballard)

 

 

Key Performance Indicators

 

                Just like Facebook, you can like videos on YouTube.  What is interesting is the ability to dislike the video as well.  Video creators can get instant feedback with the comments that the viewers leave.  The most popular KPI for YouTube has to be the number of views a video receives.  Other ways to measure performance would be the number of subscribers a user has.

 

Tips

 

Sometimes you cannot find a video that is perfect for you, but you can find one that is related that will work.  For example I was looking for a video to remove an alternator from my Nissan Maxima, but I ended up using a video of someone removing an alternator from an Altima which has the same engine setup.  I would also recommend browsing through the channels because you can find videos recommended for that category.  Also if your advertising on YouTube make sure your video is not offensive to anyone because there are many followers not just in the United States.

 

Marketing/ Advertising Opportunities

 

                No matter what industry you’re involved in marketing and advertising has changed since the creation of YouTube.  “According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.”  Marketing students should take note that if your target market is 18-34 year olds in the United States then you must be advertising on YouTube.   It is going to be more effective to post a video on YouTube then on a cable channel.  We are all aware that international business is becoming an increasingly important role in business.  YouTube has a lot of international followers so the chances that your advertisement catches on in another country are high.   One of the best kinds of advertisement you cannot buy is publicity.  YouTube is the perfect platform to feature videos of a company giving back to the local community or other forms of publicity.  Finally if you’re in the marketing industry YouTube may be the best forum to study advertisements since you have access to so many videos. (YouTube)

 

Examples

 

RevZilla, a motorcycle gear retailer, has used YouTube since they were founded in 2007 has a way to provide customers their best customer service.  It just a small store out of Philadelphia but with the help of YouTube Revzilla is competing with some big time companies.  The co-founders uploaded videos for the customers where they could learn the products that RevZilla was selling.  “With an ongoing YouTube promotion on their website, RevZilla tripled their subscriber base in just a few months” also they have “achieved revenue growth of 50+% for past 3 years.” (Case Study- RevZilla)

Berklee College of Music is dedicated to teaching music online.  They are based out of Boston but their goal was to increase exposure worldwide.  Berklee now utilizes a YouTube channel that “has over 300 videos, more than 33,500 subscribers, and over 16.7 million views.”  Berklee is not only teaching through YouTube they are also using it for marketing, by upload short videos to attract inspiring musicians.  While using YouTube Berklee was able to recruit “500 students from more then 40 countries.” This would have been impossible without YouTube and all the international users. (Case Study- Berklee)

 

Future Impact

Steve Rosenbaum is the CEO at Magnify.net and he believes that YouTube has too many videos.  The future for “YouTube is embracing the next phase of video. It’s called curation. A uniquely human activity that brings together often-diverse things, creates new experiences and makes content contextual.”  While the addition of curation may help organize and find videos easier most of YouTubes impact has already been seen but the advantages will always keep YouTube on top of the visual social media world. (Rosenbaum)

 

Works Cited

 

Ballard, Terry. Google This! : Putting Google And Other Social Media Sites To Work For Your Library.

Burlington: Elsevier Science, 2012. Ebook Library. Web. 16 Feb. 2014.

 

Brown, Scott. Social Information : Gaining Competitive And Business Advantage Using Social Media

Tools. Burlington: Elsevier Science, 2012. Ebook Library. Web. 16 Feb. 2014.

 

Case Study- Berklee College.” YouTube. Gooogle, n.d. Web.

Case Study- RevZilla.” YouTube. Google, n.d. Web

 

Ferris, Sharmila; Wilder, Hilary. The Plugged-In Professor : Tips And Techniques For Teaching With

Social Media. Burlington: Elsevier Science, 2013. Ebook Library. Web. 16 Feb. 2014.

 

Rosenbaum, Steve. “YouTube Plans Curated Future for TV.” The Huffington Post.

TheHuffingtonPost.com, 11 Oct. 2012. Web. 16 Feb. 2014.

 

YouTube. YouTube, n.d. Web. 13 Feb. 2014